ABSTRACT
Mass sport aesthetic culture is widely and deeply connected with natural environment, social life and humanity spirit, and it is the specific demonstration of human culture. To follow the trend of cultural development, mass sport shall be close to people’s daily life, meet their multiple aesthetic pursuits, and cultivate people’s cultural taste. Based on this, the author tries to take the aesthetic culture in mass sport as the research object, to find out the aesthetic value in mass sport and the multifaceted connotations such as the beauty in physique, movement, and spirit, to lead social aesthetic preference by sports activities, to enhance social aesthetic judgment, to forge social aesthetic awareness and to provide new ideas and theoretical guidance for the new pattern of nationwide fitness.
