ABSTRACT
Value orientation is refers to a tendentious attitude that the subject pursuit, evaluation, selection the value. It is directly affect a person with what kind of attitude to treat social value and self-value, and make a choice and the pursuit of. According to the survey, the mainstream of life values of social sports instructors is healthy upward trend, Autonomy, competition, fairness, efficiency and so on are strengthened. Look from whole, there are co-existence, Look from individuals, 31.8% of the people has not yet formed a complete, stable life values, often show the contradiction or be changeable on some issues. Their value orientation is changing the traditional social standard to individual standard. They are in advocate self, set oneself as the center, pay attention to design, individual struggle, emphasizes the realization of self-worth. 53.1% of people chose “under the premise that does not harm the collective interests give attention to the individual interests”. 73.5% of people agreed to “meet in life is to maximize the self”.
