ABSTRACT
As the development of productive forces and consumers’ demands improvement for culture products, culture of England football clubs formed. The higher productive forces are, the higher consumers’ demands for cultural products are, and the richer cultural connotation is. England football clubs noticed that 21st century for human beings, is getting to a spiritual world, concerning dreams, emotions, ideals, love and peace, with sincerity as core spirit. Sincerity and love is the most essential cultural connotation for a better managed football club, which can not only produce high efficiency, but also bring affinity and cohesion, not only bring external effects, but also brings inherent effect. This is the most basic skill of a football club. The reasons are as follows: first, the thought of all for staff and consider employees as starting point
1 INTRODUCTION
England football clubs enjoy great popularity in world soccer industry development with its perfect market operation and strategic cost management. In recent years, industry development of England football clubs expanded rapidly in Asia, which attracts attentions of football managers, directors and many theorists from different countries, and one focus of these football clubs’ managers is the unique 7-S Model management method in England football clubs. Chain stores of football industry situated in Hong Kong, Thailand, Japan, South Korea, Malaysia, Indonesia, Singapore and other countries earned 17.5 million USD (totally 33 million of world football industry) in 2000-2001, accounting for about 50 percent of global growth, which ranked only second to Nike’s 22 million USD. All above made England football clubs welldeserved reputation. 7-S Model positioning as their management essence and the unique operation model provide Chinese football industry a valuable theoretical reference.
