ABSTRACT

ABSTRACT: The main purpose of this research is to investigate the effect of user characteristic – the nature of need for touch (high group and low group), age (18-30 years old, 31-50 years old, greater than 51 years old), and object form (spheroid, cube, regular tetrahedron, cone and cylinder) on subject’s motivation of touch, preference and sense. The dependent variables including the willing of touch, preference and 7 adjectives of sense were measured by questionnaire interview. TheANOVA results showed that the willing of touch and subjective preference were mainly affected by the nature of need for touch and object form. The results of regression equations showed that the willing of touch was mainly affected by subjective preference. Moreover, the subjective preference was mainly affected by the rating of beauty and the rating of funny for an object. Therefore, the subjective preference increased for an object was followed the rating of beauty and then the willing of touch was increased. The findings of this study can give an insight into the motivation of touch, and further provide some guidelines and recommendations about the product design and selling method to increase the competitive advantage of product.