ABSTRACT

Generally, tourist perception is divided into previous perceived image before arriving at the tourist destinations and the exact impression after visiting. That is to say, tourists mainly get the information about Lang zhong historical city through historical books, TV media, website and others’ introduction before their visit, forming a preliminary image, there will be a subtle comparison between the real experience after their actual visit and the perceived image, if they are similar, then the evaluation for the tourist destination is high, and promote the tourism industry. On the contrary, if they differ greatly, the evaluation is low, and then hinders the development of tourist destinations[2-3]. Thus, designing urban landscape conforming to the perceived image of tourists is significant for the tourism industry of historical tourism.