ABSTRACT
Leo, 2003), social norms (Clark & Finley, 2007), and behavioral intentions (Watson et al., 1999), could affect the efficiency of water conservation. Hence, it is an important task to clarify the effects of factors on water conservation for indigenous families dwelling in mountain area located at southern Taiwan. Then, supervisor could establish an available strategy to lower water supply demand as well as to lessen the pressure of exploiting a new water source. Consequently, new tools, like theory of planned behavior and structural equation modeling, were applied into this research to inspect water-saving behavior of indigenous families by statistical analysis.
