ABSTRACT
Gaining a very good development in China’s tourism market, folk tourism contains very rich content. In addition to the unique natural scenery, it also includes the particular customs and ways, characteristic food culture, and so on. The exploitation of folk tourism products has very great importance on the development of China’s tourism industry and economy, which could not only carry forward the traditional culture of the Chinese nation, but also promote the development of China’s tourism industry. Moreover, it could increase the characteristics of China’s tourism industry and enhance its own competitiveness, helpful for China’s tourism industry to occupy a more favorable position in the international market. In the exploitation process of folk culture, great attention should be paid to those cultural forms that are on the verge of being abandoned [1]. And a combination of the digging of tourism resources with the transmission and promotion of the culture could enrich the tourism forms in a better way, endowing China’s tourism with unique cultural deposits and connotations. In this way, China’s tourism industry could be more competitive and able to size more international tourism market. Meanwhile, it could help spread the Chinese traditional culture to the world.
