ABSTRACT

Nowadays, the public is paying a closer attention to the problems related to Corporate Social Responsibility (CSR) such as environmental protection, food security and product quality, etc. And these arose some criticisms on the present business education, blaming that those business schools have taken a wrong approach in educating the future managers. Meanwhile, it is also expected that the business schools should take a more responsive and contributing approach to its business education. The mission statements from 39 “985 Project” business schools are chosen as study object for the reasons that, they are not only the first steps of these schools’ strategy designing and implementing (Xiaolu Jiang et al., 2012), but they can also reflect the overall development planning of these business schools. Based on a stakeholder’s point of view, this paper tries to analyze their mission statements.