ABSTRACT
In recent years, as companies becoming more dependent on suppliers, the selection of suppliers has been the key point of research for scholars. Selecting the appropriate supplier can significantly reduce the total cost and help to improve competitiveness [1] for policy makers. Otherwise, selecting the inappropriate suppliers can cause operational and financial problems [2] as a result, or even worse such as the direct and indirect consequences of poor decision making in supplier selection [3]. However, most scholars researching supplier-selection pay attention to minimizing the cost or to maximizing the expected profit, but with little regard to the relationship between the company and consumers, and for more details in literatures [4,5].
