Quo vadis behavioral finance?

In the science fiction television and film series Star Trek: The Next Generation, there is a species called the Borg, a collective of techno-organic drones acting in concert as a single organism. In their pursuit of perfection, they roam the galaxy in search of other species, whose capabilities they acquire through a process of assimilation – turning their captives into Borg and effectively absorbing their knowledge into the hive’s mind. The first line of every encounter with the Borg is familiar to Star Trek aficionados: “Resistance is futile. Prepare to be assimilated.”