ABSTRACT
The corporate communicator’s work is ethically committed to truthful and verifiable information. So, there is a premium on finding out the facts: getting the right data and information together on clients, events and issues. This contributes to the better understanding of clients’ needs and enables the consideration of the right responses to problems and the construction of appropriate messages. It is normative to ensure that corporate
communication. Information and knowledge management thus become complementary and self-reinforcing to corporate communication practice.
