ABSTRACT
At this critical point in the history of corporate communication management theory and practice as it evolves from PR disintegration, in parallel with the convergence of technology, the role of integrated communication management in industry and commerce is once again attracting a higher profile, particu-
specialists is media relations, yet titles and roles of communication practitioners in British organizations vary. In banks, for example, operational and strategic organizational functions, including crisis management, may appear as shown in Table 18.1.
