ABSTRACT
Pavlik noted some twenty years ago, that international public relations (iPR) was one of the most rapidly growing areas of the profession – and one of the least understood. The chairman of one of the largest PR firms entitled his introduction to the 1999 ICO summit ‘Public Relations – truly a global business’ (Hehir, 1999). Comor (2001) suggests that a central pillar in this growth is the recent explosion of electronic forms of transnational communications.
