ABSTRACT
Understanding gender as a cognitive construct, and having untied the knot linking gender associations to judgments of value, we can now examine the influence of gender on the discipline of economics. Economics has been heavily influenced by the confusion of masculinity ipso facto with high value, as evidenced in both contemporary definitions and in the history of economics as a science. This confusion has been to its detriment. The methodology, theories of behavior, definition, and objectivity of economics can be much improved by applying new thinking about the relation of gender and value.
