ABSTRACT
Business appears to be entering a stage marked by a new series of developing sustainability issues, and a widening array of stakeholders. While earlier stages focused on environmental quality protection, and were handled within the company itself, this new stage of sustainable entrepreneurship differs in complexity and orientation (Kolk and Mauser 2002: 14; see also Chapter 4). Now, sustainable entrepreneurship addresses issues of preservation of resource stocks of biodiversity, nature, energy, water and minerals. The integration of ecological and social demands has raised national and international sustainability issues related to community development, human rights, human resources, trade regulations and health and safety. Thus, this stage of sustainable entrepreneurship requires externally oriented approaches to adequately handle the strategic management of the increasingly complex processes involving a growing number of stakeholder groups (Clarke and Roome 1999: 296).
