ABSTRACT
In this chapter we begin a more detailed exploration of the demand for professional team sports. The basic underlying economic theory of demand is outlined first of all. We then outline the central features of the statistical method employed by economists to measure the demand for professional team sports and, for that matter, most economic relationships. We outline the results of an investigation into the demand for Scottish association football to exemplify this material. This example is chosen because of its sophisticated measure of the effects of uncertainty of outcome on the demand for professional team sports. Finally some conceptual issues associated with the modelling and measurement of the demand for professional team sports are then discussed.
