ABSTRACT
In October of 2008, kicking off the opening week of the Frieze festival in London, Michael Elmgreen and Ingar Dragset opened their installation Too Late at the Victoria Miro gallery. While Frieze lost the most prominent headline coverage to angst-ridden articles on the United Kingdom’s financial crisis, the festival put its best foot forward. Its directors coordinated with prominent galleries and caterers to distract attention from stories of a bedraggled Gordon Brown attending to the effects of a de-regulated Anglo-Saxon economy. The opening week of Too Late also coincided with a one night showing of “a play” by Elmgreen and Dragset called Drama Queens at the Old Vic, as well as with a special publication insert in the journal Art Review authored and formatted by the duo.
