ABSTRACT
Successful reintegration of former centrally planned economies from Central Europe into global markets and their accession to the European Union (EU) offers a unique vantage point to study the multiple impacts of multinational corporations (hereafter MNCs) on changes in competitiveness of firms from New European countries in global markets.1 Their overall success, albeit individual countries’ experience varies, may be generalized to provide support to the observation that MNCs are critical to developing new niches of competitiveness in global markets.
