Does IT matter? The question was raised most prominently by Carr (2003a; 2004; 2005) who argued that, as information technology’s power and ubiquity has grown its strategic importance has diminished. Brown and Hagel (2003) described Carr’s (2003a) initial contribution as an ‘important, perhaps even seminal, piece’. There is little doubt that Carr’s intervention is timely (because there is increasing evidence that IT is becoming a commodity) and provocative (because IT spend continues to take a significant slice of the corporate budget1). But is he right?