ABSTRACT
Decision-makers in companies large and small, in organizations of every type, across languages and national cultures share in the experience of ‘gut feeling’ and testify to the value of informed intuition in solving judgemental problems in ill-structured or time-pressured situations. If intuition is so powerful and pervasive, what’s nature’s purpose – what advantages do non-conscious pattern recognition, somatic state activation and mental simulation confer? Can the brain be ‘reverseengineered’ to figure out what gut feeling was designed to accomplish?1
