ABSTRACT

This chapter is concerned with: how samples of venture capital (VC) investors and entrepreneurs were collected; how work was carried out ‘in the field’ (Glaser and Strauss,1967); and how the ‘instruments’ (namely, administered questionnaire schedules) were designed for the interviews with venture capitalist and entrepreneurs (Miles and Huberman, 1984). Information on how the postal questionnaire (Appendix 4) was constructed will be deferred for Part V (Reporting and Investing).