ABSTRACT
This chapter shows to fill the ideological vacuum, the party has developed strategies that draw on an understanding of dedication and belief that are both more specifically religious and market-oriented at the same time. It traces the Chinese Communist Party (CCP)'s use of the productive tension between the sacred and the profane in engineering a belief in the party to shore up its rule, starting with the development of red tourism from 2005. The chapter moves on to the more recent emphasis on party spirit education to foster belief among party members and party cadres. It shows that red tourism and party spirit education are not simply rolled out across China by central diktat, but are deeply political and connected with competition and conflict within the apparatus of the party-state.
