ABSTRACT
Contents 14.1 Introduction: Background ....................................................................... 220 14.2 Factors in the Impact of a Toy Recall Announcement ............................. 220
14.2.1 Effect of Brand............................................................................. 220 14.2.2 Effect of Source Transparency ......................................................221 14.2.3 Effect of Firm Size ....................................................................... 222 14.2.4 Effect of Degree of Product Hazard ..............................................223
14.3 Approach ..................................................................................................225 14.3.1 Recall Announcement Data ..........................................................225 14.3.2 Analysis ........................................................................................225
14.4 Results ......................................................................................................227 14.4.1 Stock Market Reaction to a Toy Recall Announcement ................227 14.4.2 Postannouncement Performance .................................................. 228 14.4.3 Effect of Firm Size, Source Transparency, and Degree of
