ABSTRACT
It is well acknowledged that part of any crisis response plan should determine the relative likelihood of an event occurring, and then establish some pre-incident response guidelines.
In his book entitled Crisis Management: Planning for the Inevitable,1
Steven Fink describes how to derive a crisis impact value (CIV) by asking five questions and subjectively rating them on a 1 to 10 scale (1 represents a low likelihood of occurrence or impact, and 10 represents a very high likelihood of occurrence or impact).
