ABSTRACT

Content analysis is a technique for analyzing a body of text. It treats the elements of the body of text as empirical entities. It establishes and documents aspects of their characteristics and the relationships between them. In doing so, it enables investigators to ask and systematically answer research questions about the manner in which the ideas and information contained in that body are conceived or expressed. The elements may be words, idioms, sentences, paragraphs, articles, papers, or similar units of text comprising a larger body.