ABSTRACT

When the query was specifically: what caused you to adopt a focus on supply chain management, the most prevalent response was because a major customer indicated we should be working in that area. This reply indicates the urge was not internally generated, but foisted upon the company as an implied threat that impinged on future business. The customer was typically looking for benefits that would come to the customer, and there was probably not going to be much value left for the manufacturer. When the major customer seemed to be satisfied, these firms tended to lose interest in the effort.