ABSTRACT
A niche or target market is a group of potential customers who share common characteristics, making them especially receptive to your service. Think of your niche as an area of business that is uniquely yours. Simply stated, your niche market is a targeted group of individuals who need or want what you have to offer. A niche does not rule out any prospects, but it gives a specific foundation and a place to concentrate your efforts. A niche can, change over time as an individual’s range of experience grows or as market trends and needs dictate. You might find yourself with more than one niche as your business develops. By breaking out of the ordinary offerings in private investigative work and adding your own areas of expertise, you will increase the size of your agency.
