ABSTRACT
If you’re in Stage One or early Stage Two, then it is most likely going to be an operational spokesperson. And, most likely that initial response is going to be online, within minutes of something happening. That may be a tweet to your followers, a text message to your key media contacts, or a quick post to the company blog. Remember that this notication will be interpreted and quoted coming from an ofcial company spokesperson, so think carefully about just who is the ofcial online spokesperson for Stage One and beyond.
