ABSTRACT
The unprecedented shift in media consumption habits and the exponential growth of social media have put pressure on communicators to reach their audiences in new yet cost-effective ways.
And in a crisis, you need to be where your audiences and key inŒuencers are. Increasingly, they are online, and that is where people congregate in a crisis. Studies show that Internet usage increases in the aftermath of a crisis. You cannot ignore the big, sometimes downright scary World Wide Web or the myriad of new communication platforms. Facebook and Twitter simply connect very large clusters of people like never before.
