ABSTRACT
Contents 3.1 Introduction .......................................................................................... 39 3.2 ‹ree BRIC Countries out of Four Are on the Silk Road:
Can It Be a Coincidence? ......................................................................40 3.3 Observations over the Last Decade: What Has Changed? .....................40 3.4 Hands-On Lessons and Insights ............................................................42 3.5 Country Start-Up Checklist .................................................................. 47 3.6 Conclusion ............................................................................................ 49
Today, almost everyone in business is aware of the BRIC countries namely Brazil, Russia, India, and China. ‹ey managed to sustain their growth even as crises shook the globe. ‹ey are forecasted to become the four most dominant economies of the globe by the middle of the twenty-rst century.* Can it be explained only as a coincidence?
