ABSTRACT
The.primary.objective.of.effective.expert.testimony.is.to.present.yourself.as.a.wellorganized,.informative,.and.credible.person..The.fact.finders.need.not.become.amateur.experts.because.of.your.testimony..They.only.need.to.be.convinced.you.are.a. believable.person.with.something.important.to.say,.who.will.materially.assist.them. in.doing.the.job.of.deciding.the.case.1.Whether.the.case.is.decided.in.support.of.your. position.is.not.the.true.measure.of.the.effectiveness.of.your.testimony..The.true.test. of.testimonial.excellence.is.whether.you.were.credible,.and.one.of.the.best.opportunities.you.have.to.establish.that.trait.is.through.direct.examination.
