ABSTRACT
Organizations looking for the latest quick-fix-cure de jour, guaranteed-tofix-everything that-ails-the-organization need look no further than the Net Promoter Score (NPS) touted and created by Frederick F. Reichheld and Bain & Company. This silver bullet is made even more palatable by its affordability-all you have to do is get your marketing research department or your current consultant to ask your customers one simple question: “How likely would you be to recommend us to a friend?”
