ABSTRACT
SWOT analysis looks at the Strengths, Weakness, Opportunities, and Threats facing the organization. The Strengths and Weaknesses are internal factors, whereas the Opportunities and Threats are external factors. Many organizations operate with no knowledge of their value stream and are quite profitable. The fact they are profitable may be the reason that they are not aware of the opportunity that surrounds them. The project leader has to be a person with the authority to execute the change. The project leader has to have a proven track record for executing projects. There should never be a scenario where a project manager is leading a project for the first time. Once the dedicated resources have been identified and selected, the project team should identify the key resources that need to be involved in the project from the affected areas. The initial key point concerning roles and responsibilities is that everyone must report to the project leader.
