ABSTRACT
The term “risk” is frequently used when discussing road traffic collisions. We talk about people being “at risk” from certain types of collisions, or different locations being “high risk.” We research “risk factors” that contribute to road collisions. Risk is a phenomenon applied in many different contexts, financial, crime, health, and, in this instance, transport and road collision risk. According to the definition found most commonly in road safety literature, risk is the probability of an adverse future event multiplied by its magnitude (Adams 1995). It is true to say that past collision events are not entirely trustworthy “guides” to the future as people respond differently to risks as soon as they are confronted with them.
