ABSTRACT
In the turbulent competitive global environment, supply chain management (SCM) is regarded as one of the most eective strategic moves to building a global competitive advantage (Gunasekaran et al., 2008; Tomino et al., 2009; Trkman and McCormack, 2009; Barney, 2002; Park et al., 2013). Customers expect rms to provide them with high-quality products with competitive prices at the right time. Particularly, in an intensely competitive global market environment, rms need to develop their capabilities to design and market innovative products in a timely manner in the ways customers demand.
