ABSTRACT
As has been established numerous times in the earlier chapters of this book, social media and emerging technologies are highly dependent on community and conversation. Much as with the physical relationship between individuals, friends, family, co-workers, neighbors, or acquaintances, there is often a genuine and real value created between the parties involved. This same experience can often occur with an individual, organization, business, or community. This type of relationship connectivity is what creates the sense of patriotism, religious fervor, community pride, team spirit, and brand loyalty within various groups or communities. The concept is also mirrored within social media outlets including blogs, microblogs, social networks, and photo and video sharing where networks are joined, messages are redistributed, and photos and videos are viewed in the thousands (or millions).
