ABSTRACT
As alluded to in the previous chapters, although the term “value proposition” is used freely in the modern business lexicon, the truths about value propositions are (1) they are generally not well thought out and executed, and (2) the process one follows to prepare a quality value proposition is generally misunderstood. —e value proposition is the specic, quantied, and identied opportunity to improve business results. In the discipline of innovation, value propositions are the justication for action or inaction. —ey are an opportunity for the innovator who may be intimidated by the organization to be able to prepare a document outlining the value of an idea, process modication, or hunch. —e creation of the opportunity center (innovation center, creativity center, etc.) is an e‹ective mechanism to move the idea from the rank and le to the organization. —e value proposition is the mechanism for identifying the true potential of the opportunity.
