ABSTRACT
The problem lies in the fact that the word innovation means many different things to many different people. If you research the word in the dictionary, you will find that the most common definition uses two key words: “new” or “novel.” An innovation is a new idea or novel (unique) concept. Global Targeting, Inc. uses this definition and expands on its meaning. Inventions are certainly innovations. They change our lives; they transform the way we do things; they shift the boundaries of our knowledge. The U.S. Patent Office receives numerous applications each day to protect inventions, but to most people these innovations are unique and special-not something thought of as ordinary. Inventions occur irregularly and often by chance rather than with a concerted effort. They are truly special events that are not often repeated or replicated. For many, the “holy grail” for continuous innovation is a strategy that imitates and sustains innovation on a regular basis. That strategy would not restrict innovations only to “new” items but would also include innovations that
improve products, services, and technology. In fact, the term could easily apply to people and decisions that have resulted in a positive outcome. That is, innovation has a much broader definition than that which is often applied to it.
