ABSTRACT
Introduction .............................................................................................................. 62 A New Mandate for Change .................................................................................... 63 Leading Change ....................................................................................................... 63
Sense of Urgency ................................................................................................64 Guiding Coalition ................................................................................................64 Vision ..................................................................................................................65 Communication ...................................................................................................65 Obstacles .............................................................................................................66 Celebrate .............................................................................................................66 Declaring Victory ................................................................................................66 Anchor .................................................................................................................66 The Change Process ............................................................................................66
The CHANGE Model .............................................................................................. 67 Challenge the Current State ................................................................................ 67 Harmonize and Align Leadership........................................................................68 Activate Commitment .........................................................................................69 Nurture and Formalize Your Design ....................................................................69 Guide Implementation ......................................................................................... 70 Evaluate and Anchor the Change ........................................................................ 70 Incremental versus Transformational Change ..................................................... 71 The Business of Pharmacy-The Need for Change ........................................... 71 Challenge/Change the Current Pharmacy Brand ................................................ 73 Selling the Change .............................................................................................. 73 Communicate Clearly and Memorably ............................................................... 74 Frame Your Message ........................................................................................... 74 Be Persuasive and Make Sure the Idea Resonates .............................................. 75
Summary .................................................................................................................. 75 References ................................................................................................................ 75
