ABSTRACT
Occasionally, in my own training and coaching business, I have gagged on the bitter taste of failure. For example: A client turns down a proposal I slaved over for days … an existing client decides on a whim to go with another supplier … I misjudge a client’s situation and present a seminar that is off the mark … a large chunk of potential coaching business that I was counting on for future income inexplicably evaporates … negative feedback from one participant causes a client to cancel the rollout of a large seminar project.
