ABSTRACT
When modern-day companies talk about change, they frequently mean fine-tuning their current cultures, introducing quantitative tools and nonquantitative techniques to make the operation increasingly efficient, eventually to the point of maximum return. But then these companies begin to spin their wheels because productivity hasn’t reached the desired level and because they don’t know what to do next. Frustration replaces previous feelings of achievement. The companies find themselves trapped in a dilemma, a problematic situation that cannot be resolved in its current context.
