ABSTRACT
The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Mark Zuckerberg (Facebook cofounder)
If you know where you are going and you have a basic idea of how you will get there, then you have a strategy. The various twists and turns, the route you choose, the method of transportation you use, how fast you go, whom you go with, etc. are all tactical choices. Strategy describes the general direction. It is no more complicated than that. Asset Management (AM)—the management of the physical infrastructure of a business-is all about execution of an AM strategy. Maintenance is an important part of that overall strategy. Tactics are represented by the choices you make to implement the strategy and manage the people, processes and physicalasset infrastructure that make up your business.
