ABSTRACT
Throughout this book, we have emphasized the need to combine the art and science of selling to proactively address the client needs. Also, we have discussed the need to interject Lean thinking and its practices in the sales world to not only better understand the client’s needs, but to also improve the value that your products deliver to your clients. We have also focused on strategies to help you understand the concepts behind the Lean thinking as it is applied to sales; as well as the applicability of the key Lean selling practices to a sales engagement. Now is the time that we need to encourage you to apply the concepts and practices that you have just learned.
