ABSTRACT
The major difference between managers and the CEO is that the CEO is responsible for the business plan and therefore his/her role requires vision and leader ship. While managers work toward goals outlined by guidelines, the CEO sets the guidelines and decides among conflicting strategies what the best course is to follow. He/she then sets these ideas down in the business plan. The direction will sometimes be unpopular and may even conflict with the self-interest of some managers who have to implement them, but that should not stop the CEO to set the right path.
