ABSTRACT
For decades, fashion promoters have gradually focused more on advertising whole looks. As a result, people integrate products promoted in such a way in their daily consumption habits. In that way, it can be said that we all “live” fashion, not just wear it. Interrelated consumption of products that have style as a main value-adding feature depends on updating that style (Tungate, 2012). The frequency of updates has escalated as the life cycle of trends has shrunk, and fast fashion has introduced a whole new calendar schedule by which modern-day shoppers update their personal style.
