ABSTRACT
This chapter argues that Edward Lloyd created radical spaces in apparently mainstream media, albeit in a limited and controlled form. It focuses on how an example of Lloyd’s perceptive reading of the newspaper market, his appointment of Douglas Jerrold as named editor in 1852, helped to identify the paper with working-class political issues including labour representation, the taxes on newspapers and efforts to gain wider political representation. Lloyd and his rivals launched their publications between 1842 and 1850, when G. W. M. Reynolds entered the Sunday market. Lloyd’s newspaper was quite different in format to a daily metropolitan paper, because it carried news and opinion on the front page rather than advertisements. Lloyd and Douglas Jerrold signalled their intention to involve readers in the construction of the news agenda in a way that echoed the involvement of readers in the Chartist Northern Star.
