chapter  Chapter 3
10 Pages

Overview of Online Advertising Products

WithLiu Peng, Wang Chao

Commercial products refer to the products oriented to merchant customers rather than ordinary users; the most typical product is online advertising. Some other customer-oriented Internet products, e.g., customer relation management, Web analytics, and data management platform, also fall into the category of commercial products. The product link in advertising belongs to the category of commercial products. The Internet is a product-driven industry. The readers familiar with product design may know that the fundamental driving force of user product evolution is people’s natural instinct for convenience. Therefore, the design philosophy for user products has all along been “simpler, more intuitive and faster.” And the corresponding product design shall highlight key functions and smooth operation. In a word, any functional improvement of a commercial product will be accepted as long as it fulfills the business goal, regardless of any inconvenience to use.