chapter  Chapter 8
23 Pages

News Feed Ad and Native Ad

WithLiu Peng, Wang Chao

Native advertising is the most important and earliest form of product that raises the “native” issue, which is news feed ad. This form of advertising was first seen on social networks and later widely adopted by various mobile advertising products. This chapter refers to several common primary products for native advertising. The rapid growth of the mobile Internet is a disruptive force for all online services, and online advertising is no exception. However, mobile advertising also has its own very distinctive characteristics that make this market at the same time there are great opportunities and challenges, especially the existence of a great momentum of advertising biogenesis. Being aware of the unique properties of mobile devices, especially the full-time and full-scenario analysis of user behavioral patterns, the authors have found an unprecedentedly huge market opportunity in front of mobile advertising.