ABSTRACT
In an influential series of articles in the Harvard Business Review[1–3] and best-selling books from Harvard Business School Press during the 1990s[4,5] Robert S. Kaplan and David P. Norton introduced and developed the idea of the Balanced Scorecard. The essence of their argument was that financial accounting measures are no longer sufficient as true indicators of the worth or the health of companies or their corporate performance. Most financial measures were developed to measure the effectiveness of investment in tangible physical resources and assets.
