ABSTRACT
Marketing has been involved in public administration for quite some time. Kotler and Levy ( 1969) contended that marketing is a pervasive social activity that goes considerably beyond the selling of toothpaste, soap, and steel; witness cities trying to sell themselves to get the right to host major athletic events. Cities and states also actively promote themselves to businesses in the hope of getting them to relocate. By offering their services, cities and states are trying to widen their tax base and increase their income base.
